Imagine, if you will, a pale figure of Death, dressed in a black robe holding a scythe, alongside a handsome, lumberjack-looking Nordic fella who goes by the name Enshittificator. As partners in crime, they conspire to make your life suck, all because they have the power to make digital products and services worse. If that piques your interest — and maybe sounds too much like real life — a new “anti-enshittification” ad campaign is worth a few minutes of your time. VIDEO The term “enshittification” was popularized in 2022 by author and activist Cory Doctorow, and its massive cultural surge earned it a place in Merriam-Webster’s slang hub last year. Enshittification is a deliberate process, designed by companies to maximize profit. It starts with luring you to a product or service, then making it so good that you become completely dependent on it
