Apple CEO Tim Cook said price increases are “inevitable” and called the company’s pricing “unsustainable.” 16‑inch MacBook Pro now costs $300 more, iPad Air 11‑inch rose from $599 to $749, and HomePod Mini up $30 to $129. Cook blamed the surge on the AI industry, which has driven up memory component costs as manufacturers shift production to AI‑focused HBM chips. Analysts note the hikes reflect broader supply‑chain pressures and aim to maintain profit margins amid rising component prices.
